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Micro Niche Sites – Are they the future of Internet Marketing?

somesh — Sat, 03 Jul 2010 15:05:13 +0000

Well, if you have been around any length of time in the field of internet marketing, you’ve seen the term ‘micro niche sites’ or ‘micro niche blogging’.

What does that really mean?

Basically it involves using Keyword research tools like the Google Keyword tool to find low-competition keywords and registering domains with an ‘exact match’. It’s easy to find the exact match keywords if you scroll down on the Keyword tool page and you will see 3 options: broad match, exact match and phrase match.

Just select ‘exact match’ and leave the rest unchecked. That’s it. Now when you search for keywords, you will find that the search results generated will have [] around them. These are the exact match keywords. You need to look for keywords that have sufficient volumes of searches generated per month, but at the same time, not too much. Anything beyond 1000 is fine.

One factor to look at is ‘competition’. If the green bar in that column is fully green, then it’s probably not a great choice, because it means you have high competition and it is difficult to rank for those keywords.

If you register a domain with those keywords, this will give you a high ranking domain on Google.

What next? Well, quite simply, you put some content on it. Either you write it yourself, or you outsource it at some place like Freelancer.com or Elance.com for pretty cheap prices.

Then you submit your site to Google through the Webmasters Tools, and you also do some some social bookmarking at websites like: Digg, Technorati, Stumbleupon, etc. You can also submit your RSS feed to Yahoo by going into my.yahoo.com, logging into your account there and adding the new feed.

After that is done, go to Pingler.com and ping your site. This will get the search engines to send out robots looking for your site.

This in essence is the principle, but in practice, it is a lot more complicated than that. The hardest part of this is getting the right keywords with enough search volume generated per month.

Let’s say that you can get one or two micro niche sites up every week or two. If those sites make you even $50 each month, then in a month you could be earning $200-$400 passive income. Then you keep that up for a few months – let’s say 6 months – and you would be getting anywhere from $1200-$2400 per month. That’s passive income that will keep coming in month after month into your account.

If you want to know how to monetize your sites, please take a look at our article about the 6 ways you can earn with your website. Click here.

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How to check your keyword competition

somesh — Thu, 24 Jun 2010 01:28:56 +0000

When you want to see what sort of competition you have in Google for your keywords, you want to get pretty specific about things.

You might already be aware that for good SEO practice, you should put your desired keywords in the title of your page, or in the h1 tags.

One way to do it is – go to the search box in Google and type in: intitle:”yourkeywords”. This will show you how many other websites are competing with those exact keywords in the title. That’s pretty easy, right?

Now, what about anchor links? Easy. Just replace ‘intitle’ with ‘inanchor’ and you got it. Voila.

Now if your competition is lower than 5000, you have a good chance of making the top ten.

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Building quality links – from Google

somesh — Wed, 23 Jun 2010 03:47:07 +0000

Yesterday we talked about the “nofollow links”. Here is a little more on building quality links from the big G – Google. Interestingly, it shares about how to go about building links to a new site.

We are sure this will be very helpful information to you.

Read it here.

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The importance of “nofollow” links

somesh — Tue, 22 Jun 2010 10:48:36 +0000

If you are planning on adding affiliate or advertising links to your site, please do include the rel=”nofollow” link in them. This is very easy to do. Just go to your link and edit them to look like this:

a href=”http://yourlink.com” rel=”nofollow”.

This is necessary for Google robots, so they don’t end up following the link back to the originator of your affiliate link. Google doesn’t like this because if the bots end up following those links, it gives extra traffic to the origin of the affiliate link (meaning the product creator of your product), and this gives an artificial boost to their site.

If your website contains links like that, and you forget to include the “nofollow” tag, you will get a poor quality score from Google – especially if you are planning to do any kind of PPC marketing.

Here are a couple of videos about the subject:

VIDEO 1:

VIDEO 2:

Of course, if you are using WordPress, you can install the Platinum SEO plugin for WP, and within that plugin, you can select the “nofollow’ option.

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The Art of Re-Marketing

somesh — Tue, 22 Jun 2010 09:14:02 +0000

Here we are again, with another post about marketing.

Of course, you might gain some traffic in the course of your blogging, your marketing efforts, and from people simply finding you through the search engines. The thing is, many of these people may never return to your site.

But what if, you were able to give your visitors a chance to get something for free, and all they had to do was to leave their email behind? What could you do with that? But what if you had a way to get their details and then be able to keep sending them offers over and over? Obviously, if you constantly beat them over the head and tell them to “buy, buy, buy”, it’s not going to work. That is a sure way to lose them and turn them off.

Many internet marketers talk about the importance of ‘building a list’. In order to accomplish this, an autoresponder is absolutely indispensable.

Read about more about how to grow your business using an autoresponder here.

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Creating Passive Income From Your Site

somesh — Tue, 22 Jun 2010 09:07:16 +0000

If you are looking to generate a long-term passive income, there is hardly anything better than a website. Of course, for those of us who need information on how to do this effectively, here are some ideas.

On the other hand, simply getting yourself a domain and a web hosting solution is not going to earn you thousands of dollars per month.

In order to successfully create a well-monetized, well-selling website, you need to seriously look at ways to generate traffic. You can have a great store in a certain part of town, but if you don’t get traffic to it, and if people don’t get to know about it, it’s pretty useless.

To learn about marketing methods, go here.

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THE 2 MOST IMPORTANT TOOLS FOR INTERNET MARKETING!

somesh — Mon, 14 Jun 2010 13:02:06 +0000

Before we go further, let us underscore the fact that 2 of the most important tools an internet marketer needs are:

1. A website or a blog (preferably both, but the blog can be incorporated into the website).
2. An autoresponder – which will help you build your list of contacts. As most top internet marketers will tell you: the money is in the list!

Without these two, you may as well not start.

It’s a business, remember, and like any business, you need an address (your own domain) and an office there (your website or blog at that domain).

Then you need a way to stay in touch with your prospective clients.

This is where an autoresponder comes in handy. An autoresponder helps you to connect with your clients or prospects by having them opt in to a list by entering their email and name. You can stay in touch with them regularly. Once they do that, they become a part of your list.

One big advantage to this is that when people come to your website, they might see what you have to offer, and then leave without possibly ever coming back. However, if you can interest them enough by offering them some sort of value – an incentive to help them opt in to your autoresponder, you can talk to them over and over again, build a relationship, establish a rapport with them, and eventually you can build a following of loyal customers, who will buy from you regularly and follow your advice.

To find out more about how an autoresponder can help you, click here.

To get started with your website, click here.

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6 Ways to Make Money From Your Blog/Website

somesh — Mon, 14 Jun 2010 10:46:11 +0000

IMPORTANT: If you haven’t done this already, please read the following article and see why having a website or blog is absolutely crucial to your internet business startup:
WHY YOU NEED TO HAVE YOUR OWN WEBSITE OR BLOG.

Okay! Are you ready?

Did you know there are actually 6 ways you can make money with your website?

We want to take a few minutes to explain how this works.

6 Ways to Make Money Online With Your Own Website

If you are fairly new to online marketing and you are wondering where to get started here are some methods you can use on your website.

Your website is after all your ‘real estate’ on the internet scene. It’s your space to advertise, market and promote your product or the product you are an affiliate of.

After you have found a product you want to promote, you need to start advertising – in a way that you have a chance to catch some potential customers.

Obviously, on the internet you are not actually face-to-face with your customer as you would be in a door-to-door promotion campaign. You have to attract customers to your product. To do this, you need to have a blog, or a website – some way to attract customers or catch their attention long enough so you can tell them that what you have to offer is what they need. If you learn to do this well, it means you have enough people coming by your website to check things out. This movement of people coming to your website is called ‘traffic’.

Make sure you get started in the right way with a domain name that contains main keywords to make it obvious what your website is all about.

First Idea: Put a donate button on your website!

This is a neat little way to bring in some additional cash.

Ask your reader to buy you a cup of coffee, or a beer, or put up your a wish list; ask for something you’d really like to get. Or you could point your visitor to Amazon, for example, to have them get you something from there. If you think it will go over well, you could even ask for something bigger that your visitors would be happy to give you out of gratitude for the valuable offer you’re giving them at your site. You can get yourself an A-store from Amazon, which allows you to get paid commissions from Amazon, and every time someone makes a purchase through your website, you get paid. And yes, you can link to your A-store right from your website. You need to sign up as an associate with Amazon.com in order to avail of this idea.

Go into your Paypal account and create a donate button from ‘my saved buttons’, and simply copy the html coding into your site.

You could try this idea on your blog rather than your main site, or find a part of your site near the bottom of the page which doesn’t have much happening. It’s a really good idea for starters, a simple way to bring in extra cash.

Go slow with experimenting with it and test the waters to see the response and judge from that how to continue.

Second Idea: Use Subscriptions

Your forum or blog is a great place to offer special gifts to your premium members.

If you want a place for some comments back and forth between your members or affiliates, install phpBB on a subdomain on your site. Or simply use the comments box in your WordPress blog.

(If you are getting a bit boggled about how to do this, don’t worry, we will explain more about it through our messages to you).

Or you could have paid forum members get an avatar, and give it to those people who upgrade to a monthly or yearly subscription.

You could also do a periodical email newsletter and charge a small subscription for that.

Like most people, you have some area of expertise. Maybe you are a hobbyist. Maybe you are a stay-at-home parent. You certainly have some gifts or talents. Maybe you can offer cleaning tips, cooking recipes, teaching children, or some other subject that you know quite a bit about.

How about putting together a blog on that subject, and then working once a month to put together a simple, nicely laid out newsletter in PDF format?

How much can you make from this idea? We can explore this idea hypothetically and put some skin on it.

Let’s say you start posting on your every few days on a subject you are an authority on. If it’s a WordPress blog, you will start getting the info-hungry search engines crawling all over your blog every few days. Let’s say you start getting plenty of visitors (maybe 100 a day – which isn’t bad, by the way). If the value you are providing is useful, some of them might want to start subscribing to your newsletter by opting in through your autoresponder form.

Okay, now let’s talk some figures. Supposing you charge them a small amount of $10 a month – which means $120 a year per person. That seems like a small amount, but let’s say, out of 3000 subscribers a month, very conservatively just 2.5% opt in to your subscription offer.

That means 75 subscribers a month.

If you are providing real quality, this figure is more than possible.

Okay, so let’s do the math:
75 x 12 = 900 subscribers at the end of your first year.

How much are you getting in subscriptions?
900 x 120 = $108000 at the end of your first year or $9000 per month from then on, which keeps increasing every month!

Now that’s very good, and this means that you’re getting paid to write about something that you’re probably pretty passionate about.

As an incentive, you can offer them a special discounted price of $90 for a full year – which is about 25% off – if they opt in for an annual subscription. That makes it $7.50 per month – hardly a deterrent for quality info – something almost anyone would be willing to pay.

It’s also a really good way of creating some additional income on your site for starters for information you are giving out which people will benefit from.

Now imagine if your following starts growing, and you start getting more and more traffic. Imagine if you started getting traffic like 50,000 or 100,000 visitors a month.

Calculate the math for that – keeping the 2.5% conversion rate.

Are you starting to get the picture?

Of course, if you are going to do that, you need to make sure you are consistent with your newsletters and blog posts, get them out on time, promote your blog, adverstise, etc., in order to get traffic.

Again, in order to do this effectively, you need a domain, a hosting plan and an autoresponder.

And remember, the best time to start is NOW – because it takes time to grow your traffic.

Third Idea: Use Contextual Ads

A contextual ad system scans your text for keywords and returns ads to your web page based on what your visitor is viewing, either through ads placed on the page or pop-up ads. For example, if the visitor is viewing your site and it’s about sports for example, and the site uses contextual advertising, the visitor might see ads for sports-related companies, such as memorabilia dealers or ticket sellers.

You can use contextual ads from Google Adsense, Yahoo ads, Kontera, Microsoft etc.

This is a highly recommended way to start getting online revenue. The bad part about it is you have hardly any editorial control on what Google, for example, wants to place on your website as part of its Adsense distribution.

It’s ok to use at the exit point of your website (where people would leave your site), or if you aren’t selling products yourself, as the contextual advertisers can take your traffic away. Of course, that’s not always desirable.

The bigger you are, of course, the less necessary it is to use this method, as you are losing traffic and buyers to your competitors. Again a good place to start is on your blog, go slow and test the waters.

Fourth Idea: Affiliate Marketing

An affiliate marketer is someone who connects a customer (someone wanting to make a purchase online) to a merchant (someone who has the product the customer wants to buy).

You know how, when a salesman goes around promoting a product, he maybe allowed a certain percentage of the proceeds from the sale to keep as an incentive?

Well, this is exactly how affiliate marketing works. There are companies online that offer you upto 75% of their sales as commissions for helping them get a sale. There are many companies online that have affiliate programs. If you want to find these, just do a search saying “Company or industry name+affiliate”, and you will find some that appeal to you. Signing up is usually free, and they also have all kinds of tools to help you do a better job, the affiliate. When you sign up, the merchant usually gives you a unique affiliate ID, and any banners, promotional products you get from them will have this ID embedded in them.

There are different ways to generate traffic – meaning lots of visitors who come to check out your site: free and paid methods. Free advertising often consists of writing articles or reviews of a product, and then guiding traffic to either your affiliate link, or to a landing page on your website or blog, which then takes them to the product via your affiliate link which is posted there.

Once you have the traffic coming to your site, it’s not enough! You need to ensure that the majority of them are not just ‘window shoppers’. You need to have ‘conversions’ – which is simply a word that means traffic that becomes customers! When you get conversions, that means your merchant now pays you commissions. And that means cash!

By the way, at your affiliate website, your merchant will have all kinds of links, banners, etc. for connecting your traffic to your product, which will have your unique affiliate ID embedded in them. That way, when the customer goes and buys the product from your merchant, the merchant will know that you were the salesperson because of this ID, and he will reward you with the commission.

This is a good way of making money on line especially if you aren’t selling your own product.

Fifth Idea: Direct ad sales

This is the most lucrative and the hardest method to use, unless you have an enormous amount of traffic and readership on your blog. But it’s definitely worth getting into!

If you already have a good website with thousands of people visiting every day, maybe you haven’t already started using this method – where other advertisers are constantly hounding you, wanting to advertise on your website, willing to actually pay you for the opportunity to get on your site with their offers.

Sixth Idea: Selling Your Own Product From Your Website

If you have a product which you want to advertise and sell, either your own creation, or an original product that isn’t advertised by anyone else on the net, this is the way to go, by setting up your own website. It’s a great way to market, promote and advertise and it’s up to you to make it work. You should learn the skills of back linking and seo, article writing and press releases and all that goes on behind the scenes to make your website a winner with organic traffic. You sit back and the money comes in automatically!

The best thing that you can do right away is learn to set up websites on micro niches – which have little or no competition in the search engines. These will help you get easily ranked on page 1 of Google, and you will start getting traffic to the tune of about 5000 to 10,000 a month. While this doesn’t look too impressive compared to other figures like 200,000 hits a month, you still have a great chance of converting some of that traffic into sales, plus Adsense clicks – all of it together producing a neat little passive income source. If each of your websites brings you $100 per month, imagine setting up 10-15 such sites. That is a cool $1000-1500 per month!

To get started now with creating your own website, click here.

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somesh — Sat, 23 Jan 2010 13:52:50 +0000

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Why You Need The Best Possible Web Hosting!

somesh — Sat, 12 Dec 2009 10:54:26 +0000

Without a website, your business will not get the global exposure it needs. And without good quality hosting, your website will never produce the results you are looking for.

This site will give you fair and honest reviews, recommendations, of the best web hosting services available to choose from – based on your needs and requirements. We’ve even thrown in some free video tutorials and guides to help make it very easy to do it yourself. Start here!