SEO TIPS AND TOOLS
How to Get Top Rankings for Your Website!
SEO or Search Engine Optimization is a term that you have probably heard a lot about if you have been any time in the business of websites. The problem is – there are so many people who are walking about as ‘self-styled SEO gurus’ and proclaiming their knowledge, and yet, SEO is something that is constantly evolving and developing over time. As soon as Google changes its algorithms, there seems to be another flurry in the SEO halls of the internet.
However, there are certain ‘givens’ that one must adhere to, if you are to establish a quality site. We will go over some of these tips below.
Tips to Getting a High Ranking Website
High Quality websites are built over time, and this is not something you can do artificially, following unethical practices and using means that are not approved by Google, Yahoo and the other search engines.
So what essentially does a page need in order to be considered a “quality” page by a search engine?
Again, it would need to have the same things we would look for personally, such as:
• The material on the page is relevant to whatever search is being conducted.
• The page has substantial information, enough so that it is likely to be considered an authority about its topic.
• The page has valuable content. Think of a website that you would like to bookmark for future reference and you know what to shoot for.
• The page is not brand new, and has been around for some time.
• The page is one of the pages on a website that constitutes a quality source of information.
• Page speed is important, because if your page loads slowly, your viewers will lose interest, and therefore Google also considers it not as valuable as a source of information.
• The links on your page function properly and are not broken.
• The page isn’t ‘stuffed’ with an irrelevant list of keywords, which are put there to gain higher rankings.
Below are some further things to watch out for with Google and Yahoo if you want your website to score high with them:
DO’s:Will Result in High Quality!
Yahoo
• Your pages need to provide original and unique content of genuine value.
• Your pages must be designed primarily for humans, and not so much for the search engines.
• Hyperlinks should help people find interesting, related content, when possible.
• Metadata (including title and description) should accurately describe the contents of a web page, and this includes your keywords.
• Good, easy to navigate web design in general.
• Create your pages for users, not for ranking in the search engines. Don’t try to fool your visitors, or present some other content to search engines than what you display to your visitors.
• Avoid tricks in order to improve search engine rankings. A good way to decide is by asking yourself if you’d feel comfortable explaining what you’ve done to another website that is your competition. Ask, “Does this help my visitors? Would I do this if the search engines weren’t there?”
• Be careful about participating in link schemes supposedly designed to increase your site’s ranking or PageRank, and especially links to web spammers or “bad neighborhoods”. Remember, a man’s character is known by the company he keeps, and this is same principle applies to having links to sites that have questionable practices.
• Avoid using unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Google’s terms of service.
DON’Ts: Will Result in Low Quality!
Yahoo
• Pages that manipulate accuracy, diversity or relevance of search results
• Pages redirecting the user to another page
• Pages that have mostly the same content as other pages
• Sites with many, unnecessary virtual hostnames
• Many pages which have been automatically generated yet have little value
• Pages using methods to artificially inflate search engine ranking
• Presence of text that is hidden from the user
• Pages that give the search engine different content than what the end-user sees
• Cross-linking sites more than necessary in order to inflate a site’s apparent popularity
• Pages built primarily not for human visitors, but for the search engines
• Using competitor names in an undesirable manner
• Multiple sites offering duplicate content
• Pages using excessive pop-ups, interfering with user navigation
• Pages that seem deceptive, fraudulent or provide a poor user experience
• Don’t have any hidden text or hidden links.
• Avoid using any type of cloaking or redirecting your URL.
• Never send automated queries to Google.
• Avoid pages with words that are irrelevant to the subject you are presenting people with.
• Avoid creating multiple pages, sub-domains, or domains with mostly duplicate content.
• Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content. Remember, Google doesn’t mind you having affiliate links, as long as you are providing value-based content to the visitors, since they are trying to provide their end-users with a valuable search experience.
Here is a video from Youtube which explains the issue of ‘duplicate content’ quite well:
Okay – so you got that? But what about this obsession that many webmasters have with PR (page rank)?
Well, as you will see in the next video below, PR (page rank) is only one of 200 criteria that Google uses to determine the quality of content that a site provides.
… But How Do You Get Traffic?
Okay, so now you’ve gotten a good site up and working, and (whew!) you did nothing that those naughty people who do naughty things with websites do. In other words, you are highly eligible to get some quality score with the SEs and some quality visitors.
Once you have your website up and running, you ought to certainly have a blog section. This is easy to do if you have your website built on the WP platform. To know how blogging can affect your SEO efforts, read the article here.
What do you do next?
Remember, while you are making your website, pay close attention to easy navigation; make sure that if you have any affiliate links, that you put the attribute “nofollow” in them; make your pages clear, easy to read; pay attention to your h1, h2, h3 tags and make sure that your keywords are in them. Don’t do keyword-stuffing, but make your text easy, helpful to understand, etc.
There are some really good tools to optimize your website: Webceo, IBP, and Keyword Spy being amongst the best.
Once you have created your website, you need to submit them to the search engines. If you are using WordPress, you can use the Google XML Sitemap plugin, which will do this for you.
In the Google XML Sitemap plugin window, you can also set your Yahoo ID, so that it pings Yahoo from your website.
The next part of the strategy, after on-page optimization, is off-page optimization, or creating backlinks. Backlinks are significant, because they help ‘raise’ the popularity of a website.
There are plenty of places where you can learn more about SEO, and you can find the resources here.
SEO Software:
Under this topic, we have reviewed 2 very well-known SEO software programs, and we hope these reviews will help you make an educated decision about which tools can be of help to you in your website development. Click on either topic below to get started.
1. Webceo.
2. Internet Business Promoter.
3. Keyword Spy.
2 Responses to “ “SEO TIPS AND TOOLS”
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Thanks for the SEO advice! I am having a problem, hoping someone here could answer it. You see, I tried ‘on page seo’ on my blog, as well as getting backlinks. However I am still not getting any visible results! Do you have any other advice for backlinking? I tried what I could understand already. Thanks again!!
Hi! You can try this link and forum – free to sign up: Click here. There are some good tips on backlinking at this thread. You can also do a search as well. If you are signed up, you can also post a new topic, and you should get a reply within minutes.
Also, please come back here, as we are going to be updating a lot of details here, and chances are you should find some good resources as well.
Somesh.