KEYWORD SPY

How to Spy on Your Competition and Get Ahead of Them!

If you are entering a new market, you will have competition, no doubt. It’s the same in internet marketing.

If you need to know keywords that your competitors are using, how do you go about it?

How are you going to learn what the best tricks are; how do you find the techniques that will bring you the most success?

By asking your competition. Right? (Heh! Heh!)

Okay, jokes aside, let’s look at the facts:

- Nobody in their right mind is going to reveal their time-tested and hard-learned secrets and hand them to you on a platter.
- Nobody wants to increase their own competition in an area.
- You are a threat to them, so why should they tell you anything?

But what if there were a way to peek over their shoulders and see what they are doing? Do you think that might help? What if you could see for yourself the keywords they are bidding on; what is their CPC (cost per click); be able to figure out their ROI (return on investment), etc. Wouldn’t that be really neat?

Okay, here is a way you can actually do this without breaking any laws.

Keyword Spy is a software that you can get to help you ascertain and analyze what methods your competitors in a certain niche are using. They have one of the best keyword research tools on the internet, and armed with this and the free Google Keyword Research Tool we told you about here, you should be very well-equipped.

If you enter a term like, let’s say “coins”, you get a list of competitors who are bidding on that term.

One interesting thing to note is that if you keep a track of which ads are running on Adwords over a period of time for a chosen product, you will see that after some time, certain ads just continue running. There could be various reasons for this:

- The advertiser ran out of money.
- He found that the campaign was not running successfully, so he discontinued it.

I prefer to go with the second explanation.

So after a few days, you will find that certain ads are still running. This obviously means that these ads are successfully converting (bringing in sales). So now, you can benefit from your competitors’ research and trial and testing efforts – all without spending a single dime!

Next, to benefit further from this research, you need to find out what keywords they are using in their ‘successful campaign’.

You can do this with Keyword Spy very easily.

Let’s go back to our “coins” idea. In order to do your research on this topic, follow the procedure below:

Simply click on each competitor to see what are the exact keywords they are bidding on. This whole process goes really fast, and within a few moments you can get their entire keywords list – something that to do otherwise would have taken you hours to do.

Keyword Spy has some amazing features and they have a trial offer where you can actually test out the software for free. In any case, you can always test out their keyword research tool, and this tool is something we personally use at Best Web Hosting with great success.

Keyword Spy also gives you information on how many competitors you have who are bidding on each of the keywords you are interested in; how effective a certain keyword ad is, based on where it is placed on search results page (which is obviously affected by the bid rates for those keywords and how much each of your competitors is willing to pay), and what is the approximate CPC (cost per click) of the ad running with that keyword.

They have a free free SEO/PPC plugin which analyzes your competition for you and delivers parameters such as:

• Google Page Rank
• Alexa Rank
• Google Cached
• Google Cached Date
• Domain Age
• Yahoo Cached
• MSN Live Cached
• Yahoo! Links
• Yahoo! .edu Links
• Yahoo! .gov Links
• Yahoo.edu Page Links
• Dmoz.org Entries
• Search.yahoo.com/Directory
• Wikipedia.org
• Del.icio.us
• Bloglines.com
• YouTube.com
• Whois
• McAfee Rating

You can imagine the value such a product would deliver.

Does Keyword Spy deliver? We tested this product out, and to our delight, it works and delivers really well. Having a keyword tool like this in your arsenal is certainly very handy, and it can save you hours and hours of painstaking research, while taking you straight to already successful campaigns which are being run by your competitors.

Keyword Spy has various subscription packages:

- Research ($89 per month)
- Tracking ($89 per month)
- Professional ($ 139 per month) which includes, research, tracking and affiliates.

In order to get started with Keyword Spy, please click here.

One Response to “ “KEYWORD SPY”

1. Game Videos says:

   July 4, 2010 at 11:28 pm

   Thanks for the great review. I’d like to use some of this information on my blog if you don’t mind, and I’ll provide a link back to your site.